Resources / Recommended

I get asked a lot of the same questions by agents and agencies trying to make sense of the call space, so I've started pulling together what's actually useful here instead of answering the same email five times a week (except there's no email on this site, so it's usually the contact form).

You'll find breakdowns on how call routing and bidding actually work, what separates a live transfer from a plain inbound call, and why the same "aged lead" means something different depending on who's selling it. There's material here on the verticals I know best: auto, health insurance for the under-65 crowd, Medicare, life, and final expense, plus notes on what buyers in each space are actually looking for when they price a call.

Some of it is basic groundwork for agents just getting into buying calls. Some of it is more useful if you're already running a book of business and trying to figure out why your cost per acquisition doesn't match what your vendor promised. Either way, if you want to talk through specifics, use the form and I'll get back to you.